LinkedIn article on Nike's Campaign - 'Play New'

The ‘Play New’ campaign of Nike has been launched with the motive to encourage those people who think that they suck at sports. They have strived to bring innovation and inspiration to each athlete and these athletes are not restricted with looks or body. People who do not have perfect figures, weight, and expected athlete structure think that they don’t belong to sports and play but with the help of play new campaign people are encouraged to explore their sporty sides. This campaign has featured world-famous athletes like Sabrina Ionescu, Dina Asher-Smith, Blake Leeper, and Rosalia. All these artists have one thing in common they find their joy, happiness, and peace of mind in sports, they are motivating people to play for themselves and find joy at the moment. Since childhood people find joy and enjoyment in play hence the motive of playing new is to take people back to the times when they find joy in sports and loved to play even though they are not having perfect athlete bodies. The play new stories which are featured in the campaign are by the artists who are role model to people and listening to these athletes’ stories give people the motivation and encouragement to follow their passion in sports and change the world around them along with the joy and satisfaction. Nike’s this campaign has been a great success to help people in finding their joy in sports and gaining amazing support on social media where people are trying to find happiness in sports and tagging Nike while sharing their lovely moments on Instagram, Snapchat, and TikTok. Are you also going to try something new this time? For me, I think it’s high time to find my joy in play.

Source - ‘Nike’s VP of Global Brand Marketing on Celebrating the Power of Play’. Nike News, https://news.nike.com/news/nike-play-new. Accessed 8 Mar. 2022.

This post is a part of Digital Digest 4 Assignment.